Workshops & groups
We run research groups and sessions with key stakeholders, both inside and out of the organisation. These sessions can help to identify what's working or not working, potential functionality or options for future growth. Stakeholders can be users, customers, prospects, partners, internal teams or suppliers.
Research groups and sessions can additionally provide insight into design flaws, opportunities and structure from a unique user perspective.
We recommend a minimum of 2 workshops for most research, each focusing on a unique user segment (if required). More workshops may be needed for wider coverage, such as:
- First Time Buyers / Existing customers / Prospects
- Consumers / Small business / Larger business
- Younger audience / Older audience
We normally recruit between 6 and 8 participants per workshop, in our experience this is an ideal number for promoting user discussion without overloading the group. Our participants are professionally recruited by a third-party specialist company, to avoid any bias. Locations for groups can be anywhere throughout Australia - from central CBD areas to suburbs, rural and regional locations. We often run research where the groups are geographically differentiated, to provide a wider picture of user need.
Every workshop is different, it really depends on what you want to learn. As a guide we generally cover initial modelling of user need and requirements for the subject matter as well as a review of the existing Information Architecture. Our research will capture any additional requirements or concerns that arise.