How we design


We design engaging, intuitive products. We do that with a simple but tried and tested methodology. Our design background incorporates life-and-death military-based systems as well as games for toddlers.

There are numerous steps we can apply depending on the need, and our methodology is completely scalable and flexible.

Whether we’re designing an app, a website or a physical interface we use the framework shown here to ensure our methodology delivers the right result.

That works for agile design projects as well as waterfall and startup lean approaches.

The following are just a few of the design services we offer:

Innovation & design workshops

Sometimes it can be hard to change direction. We know this - that's why we have an innovation process that can help your team to look at your product, design or business from different perspectives and to begin generating innovative approaches to success. It starts with some background information on your business or design, and is followed up by one or more innovation workshops.

Information Architecture

Information Architecture is the order, grouping and labelling used to structure and organise content on your site. An Information Architecture review phase creates an improved version of the architecture, to be applied to your site internally (usually via changes to the CMS).



Prototyping allows rapid changes and testing of different designs and functionality at the start of the design process. Where it can take weeks or months to build and then test user experience and functionality in real environments, prototypes can be created in hours or even minutes.



Wireframing is the next step after prototyping. Once a design has been created, it is important to communicate the design so that everyone can see how it should function. Wireframes include notes on content, functionality, behaviour and supported controls. This is particularly important for responsive interfaces and designs supported across multiple platforms.


Creative design

The best User Experience requires great creative styling, as well as great design. We provide in-house and partnered services, depending on the project and the need. Our approach is simple – listen to our clients, understand their business and product, and answer their needs using the power of brand design and visual communication.


Requirements and specifications

Specifications are the next step following wireframing. They include the wireframe images, but also include everything you need to know in order to fully build your product. They are the instruction manuals for interface development. 

Our specifications are based on a straightforward yet powerful layout that includes a notated image and a table of labels, behaviour, content and functionality.