I was reading a really interesting article this week, on NewScients, on how people who get lost can follow relatively predictable paths.
And it made me think on people who get lost within websites, and the behaviours we see.
During research and user testing we often see people get lost, and it’s interesting to note that we usually see one of a few strategies being applied - each with it’s own potential perils and pitfalls.
Read MoreWe’re starting to wind up for the end of year and we just wanted to wish all our customers, participants, partners and friends, a merry Christmas and a happy end to 2019, as well as a great start to the new year.
We’ve had a great year and we’re very much looking forward to the start of a new decade and hopefully some even more interesting projects and research.
Read MoreI’ve been training people in the UX and CX space for nearly two decades, and something that you often see, especially in the newbies, is a strong reaction to bad design.
“That’s dumb!” or '“What idiot designed that?!” is a common refrain, when facing something that appears on the surface to be sub-par design.
Read MoreI work with older people almost every day, especially in researching technology and services. As such I think I have a pretty good handle on how they interact with technology and the barriers they do (and don’t) face.
But this week I got a great reset, when I introduced an older person to a Nexus Player.
Read MoreThere is a basic concept behind all research we run, in digital world - we aim to understand the customer / user, and use that understanding to build better interfaces and experiences for them. We want to know what they experience, so we can improve it.
But what if what they experience, isn’t actually real? And what if we, in observing and experiencing what we believe they experience, isn’t real either?
Read MoreI can vividly remember the day I quit my job and told everyone I was setting up my own UX company. Whilst most were happy for me (or happy to see me leave, possibly), one person’s comments stuck with me ever since. This person asked why I was getting into UX when he was getting out, and he thought everyone else would soon be leaving too. When I asked him why that was, he answered that we knew everything there was to know about design rules now - everyone would simply follow those rules, and UX people wouldn’t be needed to help uncover those insights anymore.
That was in 1997.
Read MoreI admit it; I’m a digital Frankenstein. And I’m curious to know how many other Frank’s are out there, suffering the slings and arrows of our pitchfork-wielding providers…
This week I’ve been feeling the pain of my digital Frankenstein life. I’ve never been a zealot; I love technology when it works well, but that means following the best and not the brand. As a consequence I - like I imagine many people out there - have a patchwork of technologies stitched together. It’s a strong combo at times, but it can be ugly too, as Frank would be the first to admit.
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