The double-blind leading the double-blind?

There is a basic concept behind all research we run, in digital world - we aim to understand the customer / user, and use that understanding to build better interfaces and experiences for them. We want to know what they experience, so we can improve it.

But what if what they experience, isn’t actually real? And what if we, in observing and experiencing what we believe they experience, isn’t real either?

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Gary BunkerComment
The death of the UI - Oh, the brain…

I can vividly remember the day I quit my job and told everyone I was setting up my own UX company. Whilst most were happy for me (or happy to see me leave, possibly), one person’s comments stuck with me ever since. This person asked why I was getting into UX when he was getting out, and he thought everyone else would soon be leaving too. When I asked him why that was, he answered that we knew everything there was to know about design rules now - everyone would simply follow those rules, and UX people wouldn’t be needed to help uncover those insights anymore.

That was in 1997.

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Gary BunkerComment
Are you a digital Frankenstein too?

I admit it; I’m a digital Frankenstein. And I’m curious to know how many other Frank’s are out there, suffering the slings and arrows of our pitchfork-wielding providers…

This week I’ve been feeling the pain of my digital Frankenstein life. I’ve never been a zealot; I love technology when it works well, but that means following the best and not the brand. As a consequence I - like I imagine many people out there - have a patchwork of technologies stitched together. It’s a strong combo at times, but it can be ugly too, as Frank would be the first to admit.

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Gary BunkerComment