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    <loc>http://www.thefore.com.au/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-24</lastmod>
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      <image:title>Portfolio - &lt;font color="#fffffff"&gt;University of Technology, Sydney&lt;/font&gt;</image:title>
      <image:caption>We worked with the University Technology Sydney (UTS) to measure the performance of their Internet and Intranet sites. Expert review – complete competitive review of platforms with ongoing metrics, best practice recommendations and full strategic recommendations for next steps.</image:caption>
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      <image:title>Portfolio - &lt;font color="#ffffff"&gt;Talenttag&lt;/font&gt;</image:title>
      <image:caption>We worked with Talenttag to design a mobile version of their site. UX Design – created a mobile design for site-wide implementation.</image:caption>
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      <image:title>Portfolio - &lt;font color="#fffffff"&gt;University of Western Sydney&lt;/font&gt;</image:title>
      <image:caption>We worked with a digital agency to user test the University Western Sydney (UWS) online game, aimed at acquisition of year 12 students. Usability testing – user testing of the core audience with the game, at the Uni grounds. UX Design – recommendations on design and content changes, prior to game launch.</image:caption>
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      <image:title>Portfolio - &lt;font color="#ffffff"&gt;Healthdirect - Symptom Checker&lt;/font&gt;</image:title>
      <image:caption>We worked with Healthdirect to test and then improve their Symptom Check tool. Usability testing – user test their system on desktop and mobile platforms, including eye tracking analysis, to identify what works and what doesn’t. UX Design – deliver improvements to the core design, for integration into the build phase Usability testing – further test the model when integrated into the upcoming Healthdirect native apps.</image:caption>
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      <image:title>Portfolio - &lt;font color="#ffffff"&gt;QBE - cChange 2.0&lt;/font&gt;</image:title>
      <image:caption>We worked with QBE Australia to design the new product concept for their core B2B system. UX Design – created a new product concept working from an initial product base, prototyped through the life cycle Usability testing – user tested the concept with core internal and external audiences UX Build – delivered core templates and framework files for next steps and back-end integration.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/551c8492e4b0e907db8c87fe/1428372454097/Mixionary.jpg</image:loc>
      <image:title>Portfolio - &lt;font color="#ffffff"&gt;Mixionary.com&lt;/font&gt;</image:title>
      <image:caption>We helped a digital agency to design the Mixionary.com website, from initial concepts through to completion. This involved an SEO-led UX process, a unique approach at the time. Expert Review – comparative and competitive review to identify design choices UX Design – designed the site from scratch and developed through to launch Usability testing – usability tested the site to ensure it works</image:caption>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/551c84a7e4b0eeef9d494fe5/1435289727410/QBE_website.jpg</image:loc>
      <image:title>Portfolio - &lt;font color="#ffffff"&gt;QBE&lt;/font&gt;</image:title>
      <image:caption>We worked with QBE Australia across several years and multiple projects to improve the user experience on the QBE website. UX Research – researched needs and requirements for consumer, professional and B2b audiences. UX Design – designed multiple prototypes and core flows for the site, informational and transactional. Usability testing – user tested multiple prototypes and live site processes to find enhancements. UX Build – delivered front-end templates and code (HTML, CSS, JS) to assist in final build.</image:caption>
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      <image:title>Portfolio - &lt;font color="#ffffff"&gt;UBank - People Like U&lt;/font&gt;</image:title>
      <image:caption>We worked with a digital agency to test and then improve the PeopleLikeU website. Usability testing – test the site with users to find what works and what doesn’t. UX Design – improve the design to overcome issues identified during testing.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/551c8496e4b0720840678f51/1428379918576/Optus_prototype.jpg</image:loc>
      <image:title>Portfolio - &lt;font color="#ffffff"&gt;Optus&lt;/font&gt;</image:title>
      <image:caption>We worked with Optus to user test their prototype for the pre-paid activation process for Australian customers. Usability testing – measured the performance of their design and found issues and design flaws UX Design – designed improvements to the flow and presented back to Optus, for integration to the new design</image:caption>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/551c8491e4b0720840678f34/1428380229248/Learningfield.jpg</image:loc>
      <image:title>Portfolio - &lt;font color="#ffffff"&gt;Learningfield&lt;/font&gt;</image:title>
      <image:caption>We worked with Learningfield to design a solution to their payment/purchase process. UX Design – deliver short-term prototype model for payment and purchase within the core product.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/55233784e4b05f384d0a5007/1435289729854/Mixionary.png</image:loc>
      <image:title>Portfolio - &lt;font color="#fffffff"&gt;Mixionary.com&lt;/font&gt;</image:title>
      <image:caption>We helped a digital agency to design the Mixionary.com website, from initial concepts through to completion. This involved an SEO-led UX process, a unique approach at the time. Expert Review – comparative and competitive review to identify design choices UX Design – designed the site from scratch and developed through to launch Usability testing – usability tested the site to ensure it works</image:caption>
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      <image:title>Portfolio - &lt;font color="#fffffff"&gt;Talenttag&lt;/font&gt;</image:title>
      <image:caption>We worked with Talenttag to design a mobile version of their site. UX Design – created a mobile design for site-wide implementation.</image:caption>
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      <image:title>Portfolio - &lt;font color="#ffffff"&gt;NRMA - Living Well Navigator&lt;/font&gt;</image:title>
      <image:caption>We worked with a digital agency to user test the new LivingWellNavigator site from the NRMA. Usability testing – measured the performance of the site design, delivered findings back prior to site launch</image:caption>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/551c8489e4b0720840678f10/1428368783202/Chemart.jpg</image:loc>
      <image:title>Portfolio - &lt;font color="ffffff"&gt;Chemart&lt;/font&gt;</image:title>
      <image:caption>We helped Chemart to design their first Australian e-commerce store from scratch, working across multiple franchises and locations. This included solving the issue of security and privacy for online prescription ordering. UX Design – design of the full product, from requirements and user journeys through prototypes and final design Usability testing – user testing of the site to ensure it works, prior to build</image:caption>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/551c847de4b0e907db8c8772/1428368820466/Healthdirect_Service-call-centre.jpg</image:loc>
      <image:title>Portfolio - &lt;font color="ffffff"&gt;Healthdirect&lt;/font&gt;</image:title>
      <image:caption>We helped Healthdirect to usability test their online Symptom Check tool, on desktop and mobile designs. When this turned up some issues, we helped further by finding improvements and modelling these before it was built. Since then we’ve worked closely with Healthdirect on a wide range of projects. Usability testing – eye tracking and user testing on mobile and desktop prototypes UX Design – design enhancements based on user testing feedback, implement into wider design UX Design – improve design of other health sites, and video conferencing e-health systems</image:caption>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/551c848ae4b0e907db8c87d1/1428371427883/IKEA_Klippbok.jpg</image:loc>
      <image:title>Portfolio - &lt;font color="#ffffff"&gt;IKEA – Klippbok app&lt;/font&gt;</image:title>
      <image:caption>We helped a digital agency to understand how to set strategy for their key project, the Klippbok app designed for IKEA. We helped them to field test both the desktop and tablet versions. This involved running live user tests within IKEA stores, and helping the team define strategy based on the findings. Usability testing – usability tested the app within store, on desktop and mobile, to understand how well it worked and how it fit into the design process Strategic Review – analyse findings and report on strategic direction UX Design – Assist team to design a range of design solutions and directions for the app</image:caption>
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      <image:title>Portfolio - &lt;font color="#ffffff"&gt;AVJennings.com.au&lt;/font&gt;</image:title>
      <image:caption>We helped AVJennings.com.au to design their new website, merging several State sites into one. Expert Review – comparative and competitive review to identify design choices UX Design – designed the site from scratch and developed through to launch Usability testing – tested the site to ensure it works</image:caption>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/551c8478e4b0720840678ea9/1428368676658/Canestan.jpg</image:loc>
      <image:title>Portfolio - &lt;font color="ffffff"&gt;Canesten Australia&lt;/font&gt;</image:title>
      <image:caption>We helped Canesten Australia to design their new site, from scratch. This involved a unique approach for a site that was quite scientific and informational in nature. Requirements – workshops &amp; concepts to identify the need and direction UX Design – user journeys, information architecture, wireframes and interactive prototypes Usability testing – user testing of desktop and mobile variants, to ensure it works well prior to build</image:caption>
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      <image:title>Portfolio - &lt;font color="ffffff"&gt;Challenger – Fast Facts&lt;/font&gt;</image:title>
      <image:caption>We worked with Challenger Financial to research, design and then launch the Fast Facts app This is a unique tool for Brokers to quickly refer to key product and financial data. UX Design – create initial wireframes and models, work with creative themes, assist throughout build Usability testing – research the tool with brokers to ensure it works well, for this audience</image:caption>
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      <image:title>Portfolio - &lt;font color="#ffffff"&gt;Amadeus Software - Airport Software Interfaces&lt;/font&gt;</image:title>
      <image:caption>We helped Amadeus Software, Finnair and Qantas to design their next-generation airport software. That included check-in, flight scheduling, baggage handling, flight loading, boarding and various other core systems design. UX Design – design of prototypes and wireframes for various stages and systems Usability testing – extensive airport usability testing of the various prototypes UX Design – improvement of design based on user testing results, across 2 years of development Expert Review – analysis of the final solution in the field, to report on improvements delivered</image:caption>
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      <image:title>Portfolio - &lt;font color="#ffffff"&gt;ebay Australia&lt;/font&gt;</image:title>
      <image:caption>  We helped ebay Australia to understand and improve their Seller forms and process. We helped them to see how to improve it further. Usability testing – researched various sellers, from individual beginners through to power sellers UX Design – Assisted in understanding the findings from that research, and designing improved layouts based on feedback</image:caption>
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      <image:title>Portfolio - &lt;font color="#fffffff"&gt;Tony Ferguson Weight Loss&lt;/font&gt;</image:title>
      <image:caption>We worked with a digital agency to identify a UX strategy and core requirements for the Tony Ferguson app. UX Strategy – initial business process review and customer needs analysis, to define a winning UX strategy and core project requirements.</image:caption>
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      <image:title>Portfolio - &lt;font color="#ffffff"&gt;Electrolux&lt;/font&gt;</image:title>
      <image:caption>We’ve worked with Electrolux since 2007 to provide UX testing and design across many of their products, including ovens, fridges, freezers, washing machines and multimedia devices. Usability testing – testing of new designs for ovens, washing machines,  fridges, water dispensers, multimedia devices UX Design – redesign of ovens, washing machines, multimedia devices, and more.</image:caption>
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      <image:title>Portfolio - &lt;font color="#fffffff"&gt;Australian Beauty Awards 2013&lt;/font&gt;</image:title>
      <image:caption>We worked with a digital agency to design the mobile templates for the ABA 2013 awards site. This included the three stages of the award process. UX Design – initial design of the mobile templates for all three stages of the site.</image:caption>
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      <image:title>Portfolio - &lt;font color="#ffffff"&gt;YazFlex&lt;/font&gt;</image:title>
      <image:caption>We worked with a digital agency to design an app for the Yazflex product. This was a companion app to ensure correct use of the medication over time. UX Design – initial design and ongoing modification of the app product. UX Content – creation of online help material and integrated support material attached to the app.</image:caption>
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      <image:title>Portfolio - &lt;font color="#fffffff"&gt;Healthdirect Symptom Checker&lt;/font&gt;</image:title>
      <image:caption>We worked with Healthdirect to test and then improve their Symptom Check tool. Usability testing – user test their system on desktop and mobile platforms, including eye tracking analysis, to identify what works and what doesn’t. UX Design – deliver improvements to the core design, for integration into the build phase Usability testing – further test the model when integrated into the upcoming Healthdirect native apps.</image:caption>
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      <image:title>Portfolio - &lt;font color="#ffffff"&gt;John Lewis&lt;/font&gt;</image:title>
      <image:caption>We worked with John Lewis on their premier JohnLewis.com website, to measure and improve the overall user experience. Expert Review – website health check and competitive performance Usability testing – measured performance of several sites with a range of consumers UX Design – assisted in designing improvements and seeing them launched across several sites</image:caption>
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      <image:title>Portfolio - &lt;font color="#fffffff"&gt;Lake  Macquarie City Council&lt;/font&gt;</image:title>
      <image:caption>We helped the council to research and improve their website, working with local residents and businesses. Requirements: Card sorting / workshops to identify needs and IA User testing: Researching and improving the design model. Recommendations: Final design input prior to launch.</image:caption>
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      <image:title>Portfolio - &lt;font color="#fffffff"&gt;Uniting&lt;/font&gt;</image:title>
      <image:caption>We helped Uniting to research their audience, design their new site and revamp their Information Architecture from scratch. This involved working with a wonderful client and a fantastic set of people working to meet the needs of others. Requirements – workshops &amp; concepts to identify the need and direction UX Design – user journeys, information architecture, wireframes and interactive prototypes Usability testing – user testing of desktop and mobile variants, to ensure it works well prior to build</image:caption>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/58c8caeee58c629df666196d/1489614578443/Screen+Shot+2017-02-27+at+4.30.52+pm.png</image:loc>
      <image:title>Portfolio - &lt;font color="#fffffff"&gt;Atlas of Living Australia&lt;/font&gt;</image:title>
      <image:caption>We worked with the Atlas of Living Australia team to research the current ALA.org.au website experience across several states, and to identify ways to improve. We delivered: UX Research - researched needs, requirements and best practice performance on the site, across multiple audiences. UX Design - proposed new designs for the team to consider in the upcoming site enhancement project.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/58c8cbd315d5dbf48429a8c5/1489614596674/Screen+Shot+2017-02-27+at+4.31.48+pm.png</image:loc>
      <image:title>Portfolio - &lt;font color="#fffffff"&gt;SmartCorp&lt;/font&gt;</image:title>
      <image:caption>We worked with SmartCorp to provide the team with expert insights into how to improve online performance. We delivered: UX Research - researched the best practice and design enhancements needed to make this service work better for the audience it serves.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/58c8ccacebbd1a43b7265e60/1489614616852/Screen+Shot+2017-02-27+at+4.32.19+pm.png</image:loc>
      <image:title>Portfolio - &lt;font color="#fffffff"&gt;iVentureCard&lt;/font&gt;</image:title>
      <image:caption>We worked with iVentureCard to expertly review the current site design and run competitive analysis on other providers in the marketplace. We delivered: UX Research - researched the best practice and design enhancements needed to make this service work better for the audience it serves.</image:caption>
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      <image:title>Portfolio - &lt;font color="#fffffff"&gt;Macquarie University&lt;/font&gt;</image:title>
      <image:caption>We worked with Macquarie University to research and improve the Information Architecture for a critical part of their website. We delivered: UX Research - researched the design and performance of this part of the site. Ran card sorting groups and analysis on the structure. UX Design - proposed an improved structure based on research. UX Testing - user tested the improved structure to validate an improved performance.</image:caption>
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      <image:title>Portfolio - &lt;font color="#fffffff"&gt;Peppermoney&lt;/font&gt;</image:title>
      <image:caption>We worked with peppermoney to help design the user interface to a new platform, in development. We delivered: UX Design - rapid prototyping of the new platform interface, based on business requirements and data flows.</image:caption>
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      <image:title>Portfolio - &lt;font color="#fffffff"&gt;Play Illawarra&lt;/font&gt;</image:title>
      <image:caption>We worked with Play Illawarra to help redesign their site and to deliver an improved customer experience, on a pro bono basis. We delivered: UX Design - improved website design based on requirements from the team. UX Build - website creation and launch.</image:caption>
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      <image:title>Portfolio - Multigate</image:title>
      <image:caption>We helped Tipping Point to design the new version of the Multigate site, providing access to thousands of medical products. We created the site design and information architecture structure.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/595ecb8937c581b58d6b7aab/1528164129919/catholiccare.png</image:loc>
      <image:title>Portfolio - Catholic Care</image:title>
      <image:caption>We helped Netreturn consulting to build the new CatholicCare.org website, by researching the stakeholders, creating the new site Information Architecture and creating new designs to roll out. The site is now live at www.catholiccare.org.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/595ecc159f7456a96e05b80c/1528164130870/scotts.png</image:loc>
      <image:title>Portfolio - Scotts Australia</image:title>
      <image:caption>We helped Tipping Point to redesign and relaunch the Scotts Australia website, by creating an initial UX concept, the new site IA, wireframes and documentation. The site is now live at www.scottsaustralia.com.au.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/595ecec0e6f2e189e3b3ac83/1528164130899/iventureapp.PNG</image:loc>
      <image:title>Portfolio - iVenturecard app</image:title>
      <image:caption>We were asked by the good people at iventurecard.com to help them design their new app. We provided the IA, concept, wireframe and prototype expertise and the creative design concepts and assets. The app is now available in the marketplace and doing well.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/551c6752e4b0d2fede65a171/5b566df9f950b7329f23f2ff/1532390957376/Image+1.jpg</image:loc>
      <image:title>Portfolio - Fires Near Me</image:title>
      <image:caption>We helped the NSW Rural Fire Service to develop an app which would alert users to bush fires near them and allow them to monitor and respond accordingly. UX Design - designed a mobile application including prototyping and documentation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/55235baae4b059354125368a/1428380591503/slider_mobile.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/59acd2c9e9bfdff520540715/1504499582405/UX-blog-med.jpg</image:loc>
      <image:title>the Blog</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/7/seeing-some-sense-in-signs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-04-06</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/552307c4e4b012b2c4e80add/1428359112441/</image:loc>
      <image:title>the Blog - Seeing some sense in signs</image:title>
      <image:caption>The somewhat confusing information panel we used to see on Sydney trains</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5523097ee4b0b65a7c797dd7/1428359568487/</image:loc>
      <image:title>the Blog - Seeing some sense in signs</image:title>
      <image:caption>Yes - yes, it IS safe to park!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/552308e7e4b0ad8e340b539a/1428359402364/</image:loc>
      <image:title>the Blog - Seeing some sense in signs</image:title>
      <image:caption>So, are you safe to park or not..?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/27/5-lessons-uxers-can-learn-from-a-buddhist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-04-29</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/55407ed2e4b06d7f0e89d9dc/1430290131762/</image:loc>
      <image:title>the Blog - 5 lessons UXers can learn from a Buddhist</image:title>
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  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/csa-and-the-invisible-ink</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2009/05/25/a-great-way-to-think</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/7/23/home-automation-they-owe-us-more</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5e49b8acdd42c458f3587ca8/1581889769479/Image+-+robot+serving+table.jpg</image:loc>
      <image:title>the Blog - Home automation: they owe us more</image:title>
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  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/7/1/uat-vs-ut-its-a-knockout</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5e49b78450a0f570547af3ab/1581889452834/Image+-+argument-med.jpg</image:loc>
      <image:title>the Blog - UAT vs UT: It's a knockout</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5594b5c1e4b018e59d2a17e3/1435809221665/</image:loc>
      <image:title>the Blog - UAT vs UT: It's a knockout</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5594b607e4b01697f8384ba9/1435809290272/</image:loc>
      <image:title>the Blog - UAT vs UT: It's a knockout</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/vehicle-overload-the-warning-signs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2010/06/07/virgin-mobile-doesnt-want-my-money</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/facebook-am-i-the-only-one-who-struggles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/beginning-usability-by-jake</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/a-nudge-in-the-right-direction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/welcome-to-me-bank</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/getting-mugged-at-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/my-alarms-are-rubbish</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/weak-links-and-social-leakage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/dad-technical-support</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/good-design-isnt-always-flashy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/the-cost-of-poor-usability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/dont-you-just-love</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/video-media-how-to-wake-the-baby</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/life-on-the-small-screen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2008/12/09/emotion-measurement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2008/12/01/the-worst-interface-of-all</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2009/08/05/no-alarm-no-foul</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2009/11/15/website-usability-hyundai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2009/07/13/self-serving-time-for-pain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2009/01/27/when-fun-becomes-a-pain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2009/06/18/alarming-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2009/07/30/balsamiq-with-everything</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2010/02/17/looking-for-a-digital-agency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2009/11/26/thorntons-chocolates-not-so-sweet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2010/03/15/usability-and-movie-piracy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2010/01/17/blended-families-and-usability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2010/06/02/software-running-rings-around-us</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2010/05/24/does-that-webpage-taste-good</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/one-good-example-beautiful-usability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/review-loop11</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/the-first-rule-of-support</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/will-we-love-our-phones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2008/11/27/usability-testing-software</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2008/11/27/welcome</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2009/07/23/the-usable-planet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2010/05/17/htc-desire-usability-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/ncsoft-guild-wars-and-poor-user-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/being-better-by-being-worse</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/the-death-of-ebooks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/hear-what-your-customers-arent-saying</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/when-design-hurts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-04-02</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/551c9291e4b0eeef9d4991d2/1427935893290/</image:loc>
      <image:title>the Blog - When design hurts</image:title>
      <image:caption>Before you edit…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/551c92c2e4b0eeef9d4992dc/1427935942091/</image:loc>
      <image:title>the Blog - When design hurts</image:title>
      <image:caption>During edit…</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/usability-101-dont-trap-the-user</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/why-ux-is-becoming-ur</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/how-to-lose-a-customer-step-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/when-did-helping-become-so-hard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/the-windows-8-flaw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/event-cinemas-shame-on-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/ux-wheres-the-line</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/when-agile-means-nothing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/usability-of-the-mobile-generation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/a-sic-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/customer-experience-fail-the-grommit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/delivering-ux-value-getting-in-the-zone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/oh-kogan-where-art-thou</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/2/the-top-ten-rules-of-renovating</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/4/4/new-site-so-stick-with-us</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-16</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/the-blog/2015/6/17/is-it-a-new-years-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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      <image:title>the Blog - The double-blind leading the double-blind?</image:title>
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      <image:title>the Blog - Sometimes you need to reset</image:title>
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  <url>
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  <url>
    <loc>http://www.thefore.com.au/the-blog/category/Poor+UX</loc>
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  </url>
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    <loc>http://www.thefore.com.au/the-blog/category/Internet+of+things</loc>
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  <url>
    <loc>http://www.thefore.com.au/the-blog/tag/design</loc>
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    <lastmod>2018-10-18</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/595ed11f6b49982be49eed33/1499386156945/image-fallingmen.jpg</image:loc>
      <image:title>Customer stories</image:title>
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    <loc>http://www.thefore.com.au/customer-stories/2015/6/26/electrolux</loc>
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    <priority>0.5</priority>
    <lastmod>2019-04-12</lastmod>
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    <loc>http://www.thefore.com.au/customer-stories/2015/6/26/national-disability-insurance-scheme-ndis</loc>
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    <priority>0.5</priority>
    <lastmod>2019-04-12</lastmod>
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    <loc>http://www.thefore.com.au/customer-stories/2015/6/26/charles-sturt-university</loc>
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    <priority>0.5</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/558cab63e4b064cfb62fb5dd/1435282278335/</image:loc>
      <image:title>Customer stories - Charles Sturt University</image:title>
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    <loc>http://www.thefore.com.au/customer-stories/2015/6/26/ikea-klippbok-app</loc>
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    <priority>0.5</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/558cacd7e4b064cfb62fbbcf/1435282652089/</image:loc>
      <image:title>Customer stories - IKEA Klippbok app</image:title>
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  <url>
    <loc>http://www.thefore.com.au/customer-stories/2015/6/26/johnlewiscom</loc>
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    <priority>0.5</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/558cad54e4b0eb974faa7b03/1435282775698/</image:loc>
      <image:title>Customer stories - JohnLewis.com</image:title>
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    <loc>http://www.thefore.com.au/customer-stories/2015/6/26/ebay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-12</lastmod>
  </url>
  <url>
    <loc>http://www.thefore.com.au/customer-stories/2015/6/26/qantas-amadeus-airport-check-in-software</loc>
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    <priority>0.5</priority>
    <lastmod>2015-06-26</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/558caadce4b01d0572fd48da/1435282143357/</image:loc>
      <image:title>Customer stories - Qantas &amp; Amadeus - airport check-in software</image:title>
      <image:caption>An example image from the JFE system we helped to test and improve</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.thefore.com.au/customer-stories/2015/10/28/lake-macquarie-city-council</loc>
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    <priority>0.5</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/563001f3e4b003793089c40a/1445986807302/</image:loc>
      <image:title>Customer stories - Lake Macquarie City Council</image:title>
      <image:caption>The previous council website</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/56300518e4b09d34b1d3b8a4/1445987614132/</image:loc>
      <image:title>Customer stories - Lake Macquarie City Council</image:title>
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    <loc>http://www.thefore.com.au/customer-stories/2015/12/14/uniting</loc>
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    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/566e0bcea976afcb54900959/1450052565726/</image:loc>
      <image:title>Customer stories - Uniting</image:title>
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  </url>
  <url>
    <loc>http://www.thefore.com.au/customer-stories/2017/7/7/scotts-australia</loc>
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    <priority>0.5</priority>
    <lastmod>2017-07-06</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/595ec7dfe4fcb58205505e6b/1499383787658/</image:loc>
      <image:title>Customer stories - Scotts Australia</image:title>
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  </url>
  <url>
    <loc>http://www.thefore.com.au/customer-stories/2017/7/7/catholic-care-sydney</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/595ec882d1758e9606f66460/1499383952669/</image:loc>
      <image:title>Customer stories - Catholic Care Sydney</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.thefore.com.au/customer-stories/2017/7/7/multigate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/595ec94d5016e19f26143581/1499384158597/</image:loc>
      <image:title>Customer stories - Multigate</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.thefore.com.au/customer-stories/2017/7/7/iventurecard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/595ecf5429687f6962aa0679/1499385691437/</image:loc>
      <image:title>Customer stories - iVenturecard</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.thefore.com.au/customer-stories/2018/6/6/funeralpartner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-06-05</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5b171a76758d46256e48a0b3/1528240778760/Screen+Shot+2018-06-06+at+9.16.33+am.png</image:loc>
      <image:title>Customer stories - FuneralPartner</image:title>
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  </url>
  <url>
    <loc>http://www.thefore.com.au/customer-stories/2018/10/19/st-catherines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5bc917851905f4c83e3f0ef9/1539905424569/Screen+Shot+2018-10-19+at+10.29.21+am.png</image:loc>
      <image:title>Customer stories - St Catherine's</image:title>
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  </url>
  <url>
    <loc>http://www.thefore.com.au/customer-stories/2018/10/19/human-synergistics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5bc91881f9619a71ba3e369d/1539906048861/Screen+Shot+2018-10-19+at+10.33.34+am.png</image:loc>
      <image:title>Customer stories - Human Synergistics</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.thefore.com.au/customer-stories/2018/10/19/paralogic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5bc919b21905f4c83e3f2c41/1539905979595/Screen+Shot+2018-10-19+at+10.39.08+am.png</image:loc>
      <image:title>Customer stories - Paralogic</image:title>
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  </url>
  <url>
    <loc>http://www.thefore.com.au/index</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2019-04-22</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/5cb661c11905f42f16614153/5cb683a44e17b649fcebd290/1555465147809/whitelady.png</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/5cb661c11905f42f16614153/5cb683a1085229a5fbaf1ff2/1555465140678/uow.png</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/5cb661c11905f42f16614153/5cb683a01905f42f1662bd33/1555465132161/uniting.png</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/5cb661c11905f42f16614153/5cb6839d9140b784f68dd810/1555465126444/umpshealth.png</image:loc>
      <image:title>Welcome</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/5cb661c11905f42f16614153/5cb6839af32d0b0001fe3920/1555465121370/tafensw.png</image:loc>
      <image:title>Welcome</image:title>
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    <image:image>
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      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/5cb661c11905f42f16614153/5cb6838fe4966ba67687b3f8/1555465128953/stcatherines.png</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/5cb661c11905f42f16614153/5cb6838bc83025eec4cb3c6c/1555465114431/scotts.png</image:loc>
      <image:title>Welcome</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/5cb661c11905f42f16614153/5cb6838a8165f5675d23f32e/1555465108177/returnandearn.png</image:loc>
      <image:title>Welcome</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/5cb661c11905f42f16614153/5cb683828165f5675d23f2db/1555465106317/playable.png</image:loc>
      <image:title>Welcome</image:title>
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    <image:image>
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      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
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      <image:title>Welcome</image:title>
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    <image:image>
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      <image:title>Welcome</image:title>
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    <image:image>
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      <image:title>Welcome</image:title>
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    <image:image>
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    <image:image>
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      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
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      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
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      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
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      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
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      <image:title>Welcome</image:title>
    </image:image>
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      <image:title>Welcome</image:title>
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      <image:title>Welcome</image:title>
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      <image:title>Welcome</image:title>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5cb6a11553450ae75fac4ccf/1555472676412/Image+-+Woman+at+airport%2C+hard+research.jpg</image:loc>
      <image:title>Welcome</image:title>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5cb69b5b4192026267a385b4/1555471204166/Image+-+old+and+young+hands.jpg</image:loc>
      <image:title>Welcome</image:title>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5cb69ae4104c7ba2eafbd37d/1555471082422/Image+-+disability+related%2C+child+with+paint.jpg</image:loc>
      <image:title>Welcome</image:title>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5cb68fcfeef1a19d9941f847/1477950310469/Aro+Ha_1183.jpg</image:loc>
      <image:title>Welcome</image:title>
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  <url>
    <loc>http://www.thefore.com.au/ux-research-1</loc>
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    <lastmod>2018-11-27</lastmod>
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      <image:title>How we research - Most people avoid research</image:title>
      <image:caption>Because they’re too scared to hear the answers.</image:caption>
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      <image:title>How we research</image:title>
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  <url>
    <loc>http://www.thefore.com.au/meet-our-partners</loc>
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    <lastmod>2017-07-05</lastmod>
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      <image:title>How we design</image:title>
      <image:caption>We design engaging, intuitive products. We do that with a simple but tried and tested methodology. Our design background incorporates life-and-death military-based systems as well as games for toddlers. There are numerous steps we can apply depending on the need, and our methodology is completely scalable and flexible. Whether we’re designing an app, a website or a physical interface we use the framework shown here to ensure our methodology delivers the right result. That works for agile design projects as well as waterfall and startup lean approaches. The following are just a few of the design services we offer:</image:caption>
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      <image:title>How we design</image:title>
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    <loc>http://www.thefore.com.au/case-studies</loc>
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    <lastmod>2015-04-01</lastmod>
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      <image:title>Contact us - the Fore</image:title>
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  <url>
    <loc>http://www.thefore.com.au/expert-review</loc>
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    <lastmod>2019-04-17</lastmod>
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    <loc>http://www.thefore.com.au/wireframing</loc>
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    <lastmod>2019-04-17</lastmod>
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      <image:title>Prototyping</image:title>
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    <lastmod>2018-06-01</lastmod>
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      <image:title>Our process</image:title>
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    <loc>http://www.thefore.com.au/competitive-review</loc>
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    <lastmod>2019-04-17</lastmod>
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  <url>
    <loc>http://www.thefore.com.au/information-architecture</loc>
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    <lastmod>2019-04-17</lastmod>
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      <image:title>Information Architecture</image:title>
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    <loc>http://www.thefore.com.au/creative-layer</loc>
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    <lastmod>2019-04-17</lastmod>
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    <lastmod>2019-04-17</lastmod>
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    <lastmod>2020-01-30</lastmod>
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    <loc>http://www.thefore.com.au/positions-vacant</loc>
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    <lastmod>2017-07-05</lastmod>
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    <loc>http://www.thefore.com.au/innovation-design</loc>
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    <lastmod>2019-04-17</lastmod>
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      <image:caption>An example from our workshop materials</image:caption>
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    <loc>http://www.thefore.com.au/user-testing-1</loc>
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    <lastmod>2019-04-05</lastmod>
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      <image:title>User Testing</image:title>
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    <image:image>
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      <image:title>User Testing</image:title>
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    <image:image>
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      <image:title>User Testing</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/5ca6a4cde2c483c2074bf6f5/5ca6a4d04e17b63431677bc2/1554425073738/Lab11.png</image:loc>
      <image:title>User Testing</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/5ca6a4cde2c483c2074bf6f5/5ca6a4cee79c708c2355d858/1554425041370/Lab09.jpg</image:loc>
      <image:title>User Testing</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/5ca6a4cde2c483c2074bf6f5/5ca6a4ce8165f51409110f18/1554425041430/Lab04.jpg</image:loc>
      <image:title>User Testing</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/59accd6b4c0dbf314f195bba/1504497414886/ux-testing+-+med.jpg</image:loc>
      <image:title>User Testing</image:title>
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  </url>
  <url>
    <loc>http://www.thefore.com.au/meet-the-team2</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2019-04-17</lastmod>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/551b6f1ce4b0b4693e02e8de/1412438211072/3-1.jpg</image:loc>
      <image:title>Our team</image:title>
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    <loc>http://www.thefore.com.au/testimonials</loc>
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    <lastmod>2018-11-18</lastmod>
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  <url>
    <loc>http://www.thefore.com.au/analytics-analysis</loc>
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    <lastmod>2019-04-17</lastmod>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/595d9749e110ebef727f20de/1499305812946/</image:loc>
      <image:title>Analytics &amp; Conversion Optimisation</image:title>
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  <url>
    <loc>http://www.thefore.com.au/giving-back</loc>
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    <lastmod>2019-04-17</lastmod>
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      <image:title>Giving back</image:title>
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  <url>
    <loc>http://www.thefore.com.au/about-us</loc>
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    <lastmod>2019-04-17</lastmod>
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      <image:title>About us</image:title>
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  <url>
    <loc>http://www.thefore.com.au/flex-ux</loc>
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    <lastmod>2019-04-17</lastmod>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/596c5896f7e0ab153e3f0e78/1500272804083/</image:loc>
      <image:title>Flex UX</image:title>
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  <url>
    <loc>http://www.thefore.com.au/privacy-policy</loc>
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    <lastmod>2018-05-14</lastmod>
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  <url>
    <loc>http://www.thefore.com.au/regional-test</loc>
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    <lastmod>2019-04-17</lastmod>
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      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5adce453562fa77ceb0fb83f/1554418618953/shutterstock_467164391.jpg</image:loc>
      <image:title>Regional user testing</image:title>
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    <loc>http://www.thefore.com.au/aged-care-test</loc>
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    <lastmod>2019-08-01</lastmod>
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      <image:title>Aged care user testing</image:title>
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      <image:title>Health care user testing</image:title>
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    <loc>http://www.thefore.com.au/fast-results</loc>
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    <lastmod>2019-04-17</lastmod>
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      <image:title>Fast testing results</image:title>
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    <lastmod>2019-04-17</lastmod>
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      <image:title>Research</image:title>
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    <image:image>
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      <image:title>Research - Keepable research</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5bfc923521c67c67ee3b28a6/1543279242909/Image+-+old+and+young+hands.jpg</image:loc>
      <image:title>Research - Caring research</image:title>
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    <image:image>
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      <image:title>Research - Flexible research</image:title>
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      <image:title>Research - Fast research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5cb688f97817f738d11f8703/1555466504672/Image+-+dog+digging+on+the+beach.jpg</image:loc>
      <image:title>Research</image:title>
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  <url>
    <loc>http://www.thefore.com.au/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-17</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5bfca41ef950b74e2c1867ba/1543283862786/Screen+Shot+2018-11-27+at+12.55.27+pm.png</image:loc>
      <image:title>Design - Detailed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5bfca55d758d46ac4857e29a/1543284128512/Image+-+bulb+and+cogs.jpg</image:loc>
      <image:title>Design - Integrated</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5bfca4b40ebbe858997bd95d/1543283963745/Image+-+man%2C+stupid%2C+bag+over+head.jpg</image:loc>
      <image:title>Design - Thoughtful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5bfca738b8a0459156fc90a3/1543284686882/Image+-+designops+working+together.png</image:loc>
      <image:title>Design - DesignOps</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5cb6862b0d92979ac674dc1f/1555465787719/Image+-+colour+explosion%2C+rainbow+fart.jpg</image:loc>
      <image:title>Design</image:title>
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  </url>
  <url>
    <loc>http://www.thefore.com.au/user-testing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-17</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5bfcc20388251b6f61db3502/1543291502180/Image+-+regional+research.jpg</image:loc>
      <image:title>User Testing - Regional testing</image:title>
      <image:caption>(</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5bfc99dc4d7a9c537d6f5ad6/1543281187805/Image+-+robot+serving+table.jpg</image:loc>
      <image:title>User Testing - Professional</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5bfc9b07cd8366780d40530c/1543281518546/Image+-+research%2C+flex.jpg</image:loc>
      <image:title>User Testing - Detailed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5bfcc0d90ebbe858997dc76c/1543291538997/Image+-+research+older+person.jpg</image:loc>
      <image:title>User Testing - User testing for people who need it</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5bfc9b9b88251b6f61d835fa/1543281623993/ux-testing+-+med.jpg</image:loc>
      <image:title>User Testing - Fast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5bfc9a5421c67c2cdd60b924/1543281389659/Image+-+people+against+wall.jpg</image:loc>
      <image:title>User Testing - Flexible</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5cb68d8653450ae75fab87f7/1555467661010/Image+-+robot+serving+table.jpg</image:loc>
      <image:title>User Testing</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.thefore.com.au/passion-projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-17</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5c8ae8f67817f79ba999c412/1552626538173/shutterstock_253483348.jpg</image:loc>
      <image:title>Our passion projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5c8aea1b71c10bc5cecada92/1552626631543/save-planet.png</image:loc>
      <image:title>Our passion projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5c8b31dcf9619a232043e18b/1552626582155/mancha01.png</image:loc>
      <image:title>Our passion projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5cb6a59b53450ae75fac76af/1555473829829/Image+-+Frustrated_man.jpg</image:loc>
      <image:title>Our passion projects</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.thefore.com.au/wollongong-user-testing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-05</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5ca6a2abe5e5f01ac91d510f/1554424519906/Lab11.jpg</image:loc>
      <image:title>Wollongong user testing - Who we test</image:title>
      <image:caption>We ensure the people we recruit and research are the people you're looking for. We create profiles of your audience and create research screener questionnaires that match the best people to the right project. That can be consumers, small business, farmers, tradies, patients or doctors. We are able to recruit in most sectors within the Illawarra.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5ca6a3c9104c7b2d50f8d135/1554424859519/Lab13.jpg</image:loc>
      <image:title>Wollongong user testing - Work whilst you watch</image:title>
      <image:caption>You can relax, or work, whilst we test. Up to 10 observers at a time can fit comfortably in our observation room - so bring the team, if you need to.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5ca6a325f4e1fcff1b9f6184/1554424679380/Lab01.jpg</image:loc>
      <image:title>Wollongong user testing - How we test</image:title>
      <image:caption>Sit in our observation room and relax, whilst you see the participant’s screen in detail - mobile interface too. Watch their reactions, see what they do, hear what they say - without interfering with the test at all.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5ca6a18c1905f4d0b4d2b56d/1554424338260/Lab12.png</image:loc>
      <image:title>Wollongong user testing - Wollongong / Illawarra user testing</image:title>
      <image:caption>Seeing tests with your own eyes is the only way to go.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/551b5457e4b07646122bc936/t/5ca68bbaee6eb0769f55ad95/1524425878250/shutterstock_467164391.jpg</image:loc>
      <image:title>Wollongong user testing</image:title>
    </image:image>
  </url>
</urlset>

