What we do

More on what we do

When people interact with a 'thing', there is a cost, and there is (potentially) a gain. If you have software used by your staff, then there's a cost associated with that. It costs to build, deploy and maintain it. It costs to host it, and for users to access and use it. We help you to reduce those costs. If people understand it they make fewer mistakes, use it more accurately and more often, delivering success.

We deliver success: reduced costs, increased gains

Equally, you're in business to make money. We deliver success, by helping you to understand how to make more, and how to craft and improve the experience you offer.

We do this through four simple approaches:

 

Strategy | engage, measure & improve

First, we help you define your goals and produce a roadmap to get there.

Knowing where your digital channel and user experience should aim to be is the first step in any plan for success. We help with:

• Defining a User Experience Strategy for three, six and twelve month implementation.
• Defining a roadmap for implementation to delivery on that strategy
• Defining goals and approaches to measure and report on the implementation, and to tweak performance if required.

Learn more about our Strategy services

 

Research | match customer need

For any design project, it is vital to research and understand before design takes place. We assist with:

• User profiling / persona creation (who they are)
• Ethnographic study (what their environment is)
• Expert evaluation (how well it works)
• Competitive evaluation (how well it compares)
• Gather requirements (what stakeholders / users want)
• Define and document requirements

Learn more about our Research services

 

Design | don't waste your budget

Once we know what the users and business need, we help design the solution:

• Design/wireframe (define page/screen layouts)
• Information Architecture (define how pages fit and work together)
• Prototype creation (Mock-up how it will look once built)
• Design review / build monitoring

Learn more about our Design services

 

Test | See what works

Testing and measuring the design, either before, during or after the build process, is a key element in our service offering:

• Usability testing (see how well it works for users)
  We offer my own mobile usability test lab, as well as unique usability testing software (AURA).
• Expert evaluation (expert analysis of the design)
• Metrics analysis (measure on-going performance)
• Mystery customer (use your service/shop as a customer and report on service provided)

In fact usability testing is such a large part of our background that we wrote our own software to support it. AURA is unique software for usability testing that allows us to capture and report on usability testing to more detail and in less time than any other approach we've found. For more information on this software or on our approach to usability testing, please contact us.

Learn more about our Testing services