Personas solve the age-old problem of the Internet - designing for everyone. We research how your audience differs in their needs for both design and functionality to ensure you are able to target all demographics equally.
Personas are a model of your customer groups - actors that you can use to 'walk through' the design and ensure it makes sense for all of your audience before you reach a visual stage. This kind of research is particularly important in the very early stages of design, to ensure you are setting the right design direction.
Are personas right for your project? Call us - we're happy to discuss that with you and give you some free guidance.