Information Architecture

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Information Architecture is the order, grouping and labelling used to structure the pages of the website – the filing system that users engage with to find all content.

An Information Architecture review phase creates an improved version of this filing system, to be applied to your site internally (usually via changes to the CMS).

We review your current site content and structure, any user journeys that exist and any other key information that you wish to provide. This allows us to generate a new and improved Information Architecture model for the site. This can also include new functionality/content not yet available, if required.

User Recruitment & Engagement

This is an internal expert review step, and does not require direct user engagement. User research can be used for this step if required, through workshops and groups.

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