We helped JohnLewis.com to improve their usability overall, and to convert that into business success.
We assisted them by providing a range of usability tests across the UK, and to improve the designs based on our feedback and learnings from tests. This proved so successful that JohnLewis went on to involve us in user testing and improving various sub-sites for flowers, gifts and wedding gifts.
In fact after testing and improving the design to our recommendations, volume conversion rates doubled.
What they said
"Usability testing before launch allowed us to make sure our new site was fast, friendly and easy to use. You helped ensure that customers can quickly find the products they want and purchase them easily, helping the new John Lewis site maintain the high quality that customers expect from John Lewis."
John Phipps | Vice President Commercial | John Lewis