Electrolux

Since 2008 we have worked closely with Electrolux, when we were approached to assist with conceptual research for a washing machine project.

We provided workshop / group research to identify audience need in terms of user experience (interface, not the washing machine itself) and then provided guidance for Electrolux in terms of future designs. We assisted with the research into interface requirements for consumers until Electrolux was able to create a Flash-based prototype model.

We then user tested that model and helped Electrolux to improve it further.

Since that time we have become the Australian UX partner for Electrolux, providing usability testing, prototyping, expert review and other UX services for a range of their products. This includes washing machines, ovens, fridges,  fridge-freezers and more. It has also included extensive redesigning and testing of a multimedia fridge freezer.

What they said

"I have worked with Gary and his team on a number of projects over the last 7 years, and would highly recommend him to anyone seeking a usability consultant to partner with. He has always provided us with consistently high quality results."

Helen Simpson | Asia Pacific Consumer Insights Manager | Electrolux Australia

Gary Bunker

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