We helped Uniting NSW to research and rebuild their site.

Previously Uniting had multiple websites with duplication and a relatively mixed user and customer experience. There was confusion across the brand as well as within the organisation, and there was a strong drive to deliver an improved experience. We provided:

  1. Expert assistance identifying requirements through workshops and interviews with a range of customers and stakeholders.
  2. Concept designs and interactive prototypes to model the potential design, Information Architecture and content.
  3. User testing of the concept design.
  4. Recommendations on changes to the direction and final design.

The site is now live and is working well.

Lake Macquarie City Council

We helped Lake Macquarie City Council to research and improve their site.

                                                  The previous council website

Previously the site had grown into a complex design that presented issues both for the council and the residents. We provided:

  1. Expert assistance with card sorting to identify the ideal Information Architecture.
  2. User testing of the concept design.
  3. Recommendations on changes to the direction and final design.

The site is now live and is working well.

What they said

"Lake Macquarie City Council engaged The Fore to deliver card sorting and to provide prototype user testing on thelakemac.com.au redesign project.

The prototype user testing was invaluable. It identified significant user frustration with the initial design of the Home page. These eye-opening results afforded us the opportunity to redevelop the Home page and create a focused layout that meets the core needs of our audience. Drawing on years of UX knowledge, The Fore successfully communicated user testing results to non-technical internal stakeholders.

The lakemac.com.au redesign has significantly benefitted from The Fore’s involvement and I look forward to collaborating with them again in the future."

Paul Hempsall | Web Systems Administrator | Lake Macquarie City Council


National Disability Insurance Scheme (NDIS)

We're proud to announce that the Fore, working in conjunction with Blue Road, has been appointed by the NDIS (www.ndis.gov.au) to research and then design the new NDIS portal for services and service providers.

We're passionate about accessibility of services and products and our previous work in this sector introduced us to some amazing people, both as consumers and providers of various levels of service. We're really looking forward to helping to get this project under way!

Stay tuned for updates!

01 July 2015: UPDATE: The NDIS has opened it's first shopfront store, in Penrith. The shop is aiming to support 2000 children and young people, ahead of the main rollout. Read more about the shopfront opening.


We helped JohnLewis.com to improve their usability overall, and to convert that into business success.

We assisted them by providing a range of usability tests across the UK, and to improve the designs based on our feedback and learnings from tests. This proved so successful that JohnLewis went on to involve us in user testing and improving various sub-sites for flowers, gifts and wedding gifts. 

In fact  after testing and improving the design to our recommendations, volume conversion rates doubled.

What they said

"Usability testing before launch allowed us to make sure our new site was fast, friendly and easy to use. You helped ensure that customers can quickly find the products they want and purchase them easily, helping the new John Lewis site maintain the high quality that customers expect from John Lewis."

John Phipps | Vice President Commercial | John Lewis


Since 2008 we have worked closely with Electrolux, when we were approached to assist with conceptual research for a washing machine project.

We provided workshop / group research to identify audience need in terms of user experience (interface, not the washing machine itself) and then provided guidance for Electrolux in terms of future designs. We assisted with the research into interface requirements for consumers until Electrolux was able to create a Flash-based prototype model.

We then user tested that model and helped Electrolux to improve it further.

Since that time we have become the Australian UX partner for Electrolux, providing usability testing, prototyping, expert review and other UX services for a range of their products. This includes washing machines, ovens, fridges,  fridge-freezers and more. It has also included extensive redesigning and testing of a multimedia fridge freezer.

What they said

"I have worked with Gary and his team on a number of projects over the last 7 years, and would highly recommend him to anyone seeking a usability consultant to partner with. He has always provided us with consistently high quality results."

Helen Simpson | Asia Pacific Consumer Insights Manager | Electrolux Australia


eBay Australia were working with the eBay team in the U.S. to improve the Sellers forms here and around the world. They had raised a number of concerns around the overall usability of the new model being proposed.

We were asked by eBay Australia to run tests here in Sydney, to see how well this new design worked. We:

  • Recruited participants for two days of testing
  • Ran tests at the eBay offices, to allow key members to observe live (using our mobile lab)
  • Recorded all sessions
  • Reported back within two days on the status and findings

As a result we identified a number of key concerns with the new design, enabling eBay Australia to respond to the global team with a range of enhancements. These were later included in the revised Selling process.

Charles Sturt University

In 2012 we were engaged by Charles Sturt University (CSU) to assist with an Information Architecture project. The project entailed improving the User Experience of information currently spread across three areas of two websites; the CSU website, and the NSW Police website. We were engaged to help improve the access to and the structure for that information. We worked closely with both CSU and NSW Police to research requirements, engaging with the organisations and both future and current students. We were able to identify a range of strategic improvements to be made to overcome current issues, and presented this back to the CSU / NSW Police teams in 2013. Major improvements are now under way internally.


What they said

"Engaged to conduct user experience research, The Fore worked with us to understand our needs and made the process from initial brief to recommendations very easy. Their approach was well structured and they  communicated with us at every step along the way. Gary Bunker knows what he’s talking about and delivered a service on par with anybody else in the game in a most cost-effective way."
Peita Vincent | Manager, Communication (Media Relations and Advertising) | Charles Sturt University