THE BLOG | Good design isn't always flashy
For years now I’ve asked a question during usability tests that almost always comes up with the same response. Ask test participants which website they most like, that’s easiest to use and does the best job. The answer is frequently “Google”...
THE BLOG | A nudge in the right direction
A smart man once reportedly said, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” 2200 years ago, Archimedes understood what we all need to remember – that a little pressure properly applied in the right place can have a huge effect....
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